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Written by Cory Benson
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Bianchi brings more than 130 years of bicycle racing together with 70 years of Ferrari motorsports racing for their new luxury Italian cycling project. Dubbed Bianchi for Scuderia Ferrari, the new project is a collaboration of two unique racing design teams with different approaches to going fast & looking good while doing it.
The concept of the collaboration, and originally driven by the car maker, was to bring the exclusive Ferrari DNA into the cycling industry. Bianchi takes inspiration from the technical expertise of the Scuderia Ferrari Racing Team and together they aim to develop a new level of performance luxury in cycling.
The goal is to develop a complete bike lineup, including road, tri, mountain, and kids bikes, plus city & e-bikes. The first real bike to come out of the project though is the new SF01 road bike.
Bianchi for Scuderia Ferrari SF01 road bike
The Bianchi for Scuderia Ferrari SF01 road bike started life as the ultralight Specialissima frame. At 780g for a size 55cm it seemed the first step for the premium project, and for the most part gets a special finish and customized components to turn it into a Ferrari. A big part of that is the proper Ferrari Rosso Corse racing red paint made by hand in Bianchi’s Italian shop.
It makes the SF01 available in two color schemes either the red+matte black or alternate matte black+red.
Custom Scuderia Ferrari touches
The SF01 then gets a host of custom Scuderia Ferrari graphics to create the unique luxe package.
That goes a bit beyond a few prancing horse logos to even some subtle text graphics of the ‘Ferrari Stables’ racing line.
Customized components
Italian brand Astute provides the full carbon saddle…
and velvety touch Luxury Black bar tape with Ferrari logo touches.
Custom rolling stock is provided by way of a set of new Fulcrum Speed 40C Carbon 1420g clincher wheels wrapped with another Italian classic Pirelli’s new nano silica P Zero clincher tires.
The SF01 is available with either a Campagnolo Super Record EPS gruppo or a Dura-Ace Di2 groupset to meet any premium buyer’s tastes.
And of course it is premium. The Bianchi for Scuderia Ferrari SF01 road bike has a single unified global price tag of 15,000€.
That will get you all of the custom finished components, plus either premium drivetrain option.
The bikes will be available starting from November 2017 in select locales and more so from the start of 2018. They will sell through a new elite type of luxury dealers mixed from both inside and out of the current Bianchi dealer network, picking only the most premium shops to match the Ferrari brand.
Cory Benson
4,211 articles
Cory Benson is the EU Tech Editor of Bikerumor.com.
Cory has been writing about mountain bikes, enduro, cyclocross, all-road, gravel bikes & bikepacking for over 25 years, even before the industry created some of these names. Prior to Bikerumor, Cory was a practicing Architect specializing in environmental sustainability, has designed bike shops & bike components, and worked as a bike shop mechanic.
Based in the Czech Republic for 15+ years, he is a technical mountain biker, adventurous gravel rider, and short & medium-haul bikepacker. Cory travels extensively across Europe riding bikes, meeting with key European product developers, industry experts & tastemakers for an in-depth review of what’s new, and what’s coming next.
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19 Comments
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6 years ago
“More than you can afford pal”
Looks really nice. Here come the haters though….
Reply
David
6 years ago
Lol 15k (what is that like 20 grand American) for a bike with the handle bar finishing tape falling off. Hopefully it won’t also light on fire.
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wade
6 years ago
Reply to David
Um… You mean the brake lever in the background??? Thats not the finishing tape.
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Michael
6 years ago
Reply to David
It says “Unified global price tag” meaning, it’s 15k everywhere. Not sure why they have a Euro sign by it. Think that would be a goof given they said unified global price.
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Veganpotter
6 years ago
High-tech involvement from Ferrari leading to red and black paint on an existing frame.
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Cleo
6 years ago
As I just posted on Facebook, with each image I feel like Luke getting hit by a Vader-propelled chunk of Cloud City – but in a good way. So nice!
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Goliath
6 years ago
@David – you might a be a troll, but thought I would clarify for readers.
re: Bar finishing tape falling off.
I assume you are referring to the third image?
I am concerned for your well being, and those of us around you on the road, if your eyesight is that poor.
What you see is the left Shifter Lever.
re: Cost – yes, about 19.4K USD.
re: Light on Fire? – only in a euphemistic manner.
Have a great day.
Reply
JBikes
6 years ago
I want to meet the person that requests Dura-Ace, or at least observe them from some distance.
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Gillis
6 years ago
So where is the “Ferrari DNA”? Or the technical expertise”? I was expecting something more along the lines of the McClaren/Specialized Venge project. Not a rehash of the Colnago/Ferrari collab.
18k for some red paint, graphics, and no discs?…Kimi better be hand delivering for that price.
That said, they do look good.
Reply
Eggs Benedict a.k.a Darth Baller
6 years ago
Reply to Gillis
That’s McLaren.
Reply
RED
6 years ago
I wouldn’t pay $20K for people to think that I’m riding on a Fezzari…
Reply
mudrock
6 years ago
This bike is not aimed at bike aficionados who know what they are paying for. Ferrari is selling their name, it doesn’t much matter what they put it on. The last paragraph about “select dealers” should be a clue. It will sell at Ferrari dealerships.
Also, it should have direct-mount brakes. Does Campy do that?
Reply
Robin
6 years ago
Reply to mudrock
Yup. Campy has direct mount brakes.
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6 years ago
For that price I’d prefer some better co*ckpit cabling. Otherwise it looks great.
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Andy Pandy
6 years ago
Ass-Toot saddle! Ha ha ha ha ha ha ha ha ha ha ha ha…eh. Looks great for a $4k bike but at $20k just stupid. I’d much rather have a custom Mercian (Wessex makes it bestex), a 2 week holiday in the UK, and a used Peugeot 405 MI16 to haul my bike whilst (see I went British there!) on such afore (British again cheeky monkey!) holiday.
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Jim Halsey
6 years ago
18″ of seatpost showing? Must be fast.
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Tim
6 years ago
File under bikes for the rich & clueless. There’s about a 1-2mm of finishing tape holding it on there. You better throw in a few extra strips for $20k pshhhht gtfoh
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Joe Bond
6 years ago
It’ll cost you $1000 to change the chain oil at a Ferrari dealership.
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JBikes
6 years ago
There are some real finishing tape sticklers here.
As for price, yeah its “excessive”. But I’d wager most people that end up with these can afford the inflated price better than the average person buying a $3-4k road bike.
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